When it comes to search engine optimization (SEO), there are several strategies you can use to improve your site’s ranking.
On-site SEO is used for improvements made on the site’s pages. This includes using appropriate HTML tags for text and titles (<h1>, <h2>, etc.), ALT tags for images or increasing content relevance.
Off-site SEO on the other hand includes all other improvement that can be made to a site. This could be backlinks pointing to your site and increasing its authority in search engines. Using social media or online directories could also help improve your site’s visibility and inbound links.