Domain name indicators

What do the various domain name indicators show?

  • Dot Rank: This is a score calculated to reflect the overall quality of a domain name's SEO history. It is determined using all other available scores, such as scores from third-party tools including Moz, and Majestic SEO, the history of keywords used in search engines, the domain name’s age, etc. We lower the score of spam domain names.


  • Moz authority: An indicator provided by the tool SEOMoz, presented as an alternative to Page Rank. Its goal is to reflect the site’s importance within search engines (rating from 0 to 100).


  • Majestic Trust flow: A score provided by the Majestic SEO site, reflecting a page's trust index. It is calculated based on the links coming from a list of sites manually approved by the Majestic SEO teams (institutional sites, for example).


  • Majestic Citation flow: A score provided by the Majestic SEO site, reflecting a page's popularity index. It is calculated based on the volume of external links and reference sites pointing to a page.


  • Referring domains: This is the number of different domain names containing at least 1 link to the target site. This data is provided by


  • Backlinks: This is the total number of external links that point to the site. This data is provided by


  • Domain length: This is simply the number of characters that make up the domain name. Generally, the shorter a domain is, the greater its value.


  • Web Archive History: This is the oldest date for which a reference to the domain name is available through, which is currently the world leader in website archiving.


How frequently are SEO indicators updated?

Each indicator has its own frequency, based on data volatility, from 1 day to 6 months. You can check the date of the most recent update for each score by hovering your mouse over the colored bar in the domain name details section.

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